CloudCommerce Launches Data Propria, Inc., Its New Data Analytics Division

Matt Oczkowski named President of Data Propria, Inc., which will provide clients with data analytics to better understand and communicate with their customers.

SANTA BARBARA, CA / ACCESSWIRE / May 29, 2018 / CloudCommerce, Inc. (OTCQB: CLWD), a leading provider of data-driven marketing solutions, today announced it has launched Data Propria, Inc., a data and behavioral science company focused on aligning companies with the right audience, with the right message, and at the right time to produce a measurable behavioral change and increase revenue.

Matt Oczkowski, Data Propria President and leading data and behavioral marketing expert, will lead a team of world-class data scientists, behavioral researchers, and product marketing specialists with decades of experience encouraging and pushing innovation across the marketing industry.

“The introduction of Data Propria is a crucial step in CloudCommerce’s vision of helping clients learn how data can drive behavior as a change agent for the good,” said CloudCommerce CEO Andrew Van Noy. “Matt Oczkowski is exactly the right person to lead a team focused on building tools and developing strategies for clients to connect with their target audiences by better understanding customer behaviors and motivations.”

Mr. Oczkowski has a track record of success working with a variety of Fortune 500 organizations, non-profits, issue advocacy groups and political campaigns. Most notably he ran the team of embedded technical specialists inside President Donald Trump’s campaign that led to the scientific understanding of the eventual outcome of the election.

“We approach everything from a science first perspective – there is no guesswork in what we do,” Oczkowski said. “The days of 1950’s style marketing are dead and the way that we communicate with people along with it. We build products that help allow our clients to gain a greater sense of understanding about their product direction and customer communication while at the same time encouraging the development of lasting relationships on a more human level. These techniques often result in an increased sense of value and a wider footprint within their specific industry.”

Data Propria’s services will be provided as stand-alone offerings, or in conjunction with more comprehensive marketing services provided by other CloudCommerce divisions. Data Propria will serve industries such as automotive/transportation, healthcare, financial, retail, political, sports & entertainment, non-profit, and many others.

Data Propria was formed on February 1, 2018 and is scaling quickly. The firm is based in San Antonio, Texas, and has staff working across five different time zones.

About Matt Oczkowski, President

Throughout his career, Mr. Oczkowski has worked at the intersection of where product development meets data science to forecast, predict, and analyze commercial markets and American elections.

Prior to his work at Data Propria, he was the Co-Founder of Human Behavior, a company founded on the driving idea of understanding what motivates individuals to take action and how to harness that on behalf of clients in the commercial and political spaces. Mr. Oczkowski also served as Head of Product for Cambridge Analytica where he most notably ran the team of embedded technical specialists inside the Trump Campaign that led to the scientific understanding of the eventual outcome of the election – a scenario that pundits missed. He also served as Chief Digital Officer for Governor Scott Walker in Wisconsin for three years, running his data and technology operations through the 2014 reelection and presidential run. Using tactics from the worlds of behavioral science, growth hacking, machine learning, sentiment analysis, and NLP, Mr. Oczkowski successfully connects behavioral dots together to make informed decisions about groups of people.

About CloudCommerce

CloudCommerce, Inc. (CLWD) is a leading provider of data-driven solutions that helps clients acquire, engage, and retain their customers by finding actionable information hidden in critical sources of data. We focus intently on using quantitative and qualitative analysis to drive the creation of great user experiences and successful digital marketing strategies and campaigns. Whether it is creating omnichannel experiences, engaging a specific audience, or energizing voters in political campaigns, CloudCommerce believes data is the key to digital success. CloudCommerce’s goal is to become the industry leader by always applying a “data first” strategy and acquiring other companies that share this vision.

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