SANTA BARBARA, CA–(Marketwired – June 27, 2017) – CloudCommerce, Inc. (CLWD), a global provider of cloud commerce services to leading brands, today announced the launch of its new digital marketing division.
This new division will provide services such as Content Marketing, Marketing Automation, Social Media Strategy/Marketing, Search Marketing, Account-Based Marketing, Sales Enablement, Data Analytics, and Brand Strategy/Brand Experiences. CloudCommerce intends to expand into these areas of focus through direct sales efforts to existing clients, prospective clients and joint partnerships, as well as through the strategic acquisition of digital marketing services firms.
According to a research project conducted by the Content Marketing Institute, over 50% of all the businesses they surveyed claimed that their content marketing efforts were negatively affected because not enough time was devoted to it. That market deficiency allows companies like CloudCommerce, which offer content marketing strategy and services at competitive prices, to augment and provide these services to meet the needs of these target customers.
The sheer size of the digital marketing industry is substantial, and industry analysts have forecasted tremendous growth over the next few years; PQ Media estimates that by 2019, global content marketing spending will hit around $300 Billion, and Borrell Associates estimates that SEO related spending in the U.S. alone will reach approximately $80B by 2020. This will include spending for both in-house experts as well as outsourced or contracted firms such as CloudCommerce.
“The world has gone digital,” commented CloudCommerce’s CEO Andrew Van Noy. “The ways in which we access information, consume content, engage with brands, and make purchasing decisions have been revolutionized by the myriad of digital touchpoints we encounter throughout our daily lives. What was once a luxury to be able to communicate and interact with customers via digital devices has now become a necessity. It is no longer sufficient to simply have a ‘one-size fits all’ desktop or mobile website.”
Van Noy continued, “Your audience expects to receive a customized experience catered to their specific situation. The first touchpoint with a customer when they become aware of your brand, products or services is crucial. Providing relevant content and information about your brand, product or services in their decision-making journey requires dedication, consistency and creativity. Engaging with customers through blogs, newsletters, emails and various forms of social media can turn that customer into a brand advocate and loyal customer for life.”
“While conceptually understanding this process is relatively easy, it can be very complicated to successfully execute on a digital marketing plan, and our clients need a trusted partner to help guide them through this process.” Van Noy concluded, “We are excited about the launch of this new division to serve our clients’ needs in this vital area.”
CloudCommerce, Inc. (CLWD) provides advanced cloud commerce services to leading brands. Our customers depend on us to help them compete effectively in the $1.6 trillion worldwide e-commerce market. Our comprehensive services include: (1) development of highly customized and sophisticated online stores, (2) real-time integration to other business systems, (3) digital marketing and data analytics, (4) complete and secure site management, and (5) integration to physical stores. Our goal is to become the industry leader by rapidly increasing the number of customers who regularly depend on us and by acquiring other rapidly growing e-commerce service providers. To learn more about CloudCommerce, please visit www.cloudcommerce.com.
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