Company’s Indaba Group subsidiary is providing its online merchant customers with enhanced hosting, logistics, mobile, marketing and other critical online services
SANTA BARBARA, CA – (November 3, 2015) – CloudCommerce, Inc. (CLWD), a global provider of cloud-driven e-commerce and mobile commerce solutions, today announced the holiday preparedness plans of its Indaba Group subsidiary. To meet the increased holiday demand, Indaba Group will provide its online merchant customers with enhanced hosting, logistics, mobile, marketing and other critical online services.
Black Friday marks the beginning a major cultural event in the American economy. Beginning as early as Thursday evening on the Thanksgiving holiday and spanning the entire weekend through to what has been known as cyber Monday, shoppers in dramatically increasing numbers are staying home to avoid crowds at traditional brick and mortar marketplaces. The result is significant growth for the digital commerce industry. Last year, American holiday shoppers reportedly spent $61 billion online.
According to a report by Statistica, online shopping has increased steadily each year. As mobile technology has evolved, shoppers are also increasingly leaving their computers and shopping more on smartphones. With the rise in popularity of mobile-optimized ecommerce websites and apps, customers are now taking advantage of simple streamlined ordering processes anywhere, on any device.
According to Geekwire, online retailer Amazon recently hired 39,000 additional seasonal employees in the last quarter alone, reaching a total of 222,400 employees, in their own preparation for the flood of holiday shoppers.
The Indaba Group holiday preparedness guide, originally published on its website early in August 2015, outlines critical preparation steps suggested for merchants, enabling them to take advantage of increased website traffic as visitors come to shop for holiday gifts. The preparedness guide starts with website hosting, as merchants are advised to proactively alert their hosting provider to any and all sales and promotions to ensure they are prepared for traffic spikes. They are also advised to conduct load testing on their sites prior to the holiday season to determine what their sites can handle and how their sites can be optimized to perform best.
Cyber security also plays a large role in preparedness, as well as making sure websites are Mobile-Friendly. Online retailers are advised to develop an omni-channel marketing plan, polish up site structure and design, and assess logistics and shipping options to determine if they can handle increased order volume. Most importantly, online retailers are advised to repeatedly test their systems, and determine a code freeze date, after which no active development code is deployed to the live site environment. By establishing a cutoff for a stable environment, online sellers will be ready for increased traffic.
By releasing this advisory early in August, the Indaba Group has generated more task based project work and billable revenue for the company, and is currently engaged in a significant amount of preparatory projects for various clients.
“Over the years our customers have traditionally seen huge spikes in traffic and sales during this upcoming time of year,” commented CloudCommerce CEO Andrew Van Noy, “So we advise them ahead of time to batten down the hatches and prepare for the coming storm of increased and welcomed sales. We are proud to see our new subsidiary company so thoroughly preparing customers with well thought out advanced tactics, because when our customers succeed, so do we.”
Indaba Group is a wholly owned subsidiary of CloudCommerce. To learn more about Indaba Group, please visit www.IndabaGroup.com
CloudCommerce, Inc. is a global provider of cloud-driven e-commerce and mobile commerce solutions. Through our wholly owned subsidiaries, we provide online merchants and leading brands with complete solutions for successfully conducting business with customers anytime, anywhere and on any device. Whether it is selling products or services online or making business processes available on the cloud, we deliver solutions that maximize user experience with real-time integration to enterprise applications. We focus intently on four main areas to deliver exceptional value to our customers: engaging frontend design, robust backend integration, effective digital marketing and analytics, and complete solutions management. To learn more about CloudCommerce, please visit www.cloudcommerce.com.
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